Once upon a time... 01.10.2008
Three Little Pigs
mailer
Based on the classic children's story, this novel direct mailer highlighted the problems with vertical blinds, which can blow down when the wind huffs and puffs, compared to a robust side-guided blind that all clever pigs choose. Commissioned illustrations and uncoated paper make it feel and read like a storybook providing an unusual softer sales approach to direct mail.